The Fascinating Story of Linen Postcards

If you’ve ever delved into the world of postcard collecting, also known as “deltiology”, you may have come across the term “linen postcard.” It’s not about postcards made of actual linen fabric, but a type of postcard that enjoyed significant popularity during the first half of the 20th century. Despite their name, linen postcards were made from high-quality paper with a textured pattern that resembled the weave of linen fabric.

History and Manufacturing

Linen postcards emerged in the United States around 1930 and continued in production until the 1950s. They were an evolutionary response to the earlier white border postcards and represented a significant shift in the postcard printing industry.

The term “linen” refers to the textured surface applied to these postcards, achieved by embossing the paper stock before printing. The rough surface allowed for quicker drying of ink and thus a more efficient production process. Although the material was essentially card stock, it was finished with a linen-like texture that not only gave the postcards their name but also added a certain tactile appeal.

Interestingly, these postcards were not produced using a full-color process. The colorful appearance was achieved through a technique called ‘offset lithography.’ The images were broken down into basic color components (red, blue, and yellow), and each component was printed separately using a dot pattern. The dots would overlap and mix to create the illusion of a full spectrum of colors.

Iconic Imagery

Linen postcards often boasted brightly colored and idealized views of American life and landmarks. They featured a variety of scenes, including tourist attractions, downtown street scenes, and depictions of various industries. The images were often retouched with exaggerated colors to make the scenes more appealing and vibrant.

The eye-catching imagery of linen postcards was largely due to advancements in printing technology. They were often based on black-and-white photographs, which artists would colorize in bold and sometimes unrealistic hues. This is one of the distinguishing features of linen postcards, and it’s partly what makes them so sought after by collectors today.


Today, linen postcards represent a fascinating snapshot of mid-century America. They serve as historical artifacts, providing insight into how people once viewed their world. Their vibrant colors, iconic imagery, and tactile appeal have made them highly collectible.

Although the majority of linen postcards were mass-produced, certain rare ones can be quite valuable. Factors that determine a linen postcard’s value include its condition, rarity, and the popularity of the subject it depicts.


In the grand timeline of postcard history, linen postcards offered a unique combination of art and commerce. Their bright, idealized images marketed locations and attractions while pushing the limits of printing technology of the time. Today, they serve as colorful windows into the past, providing not just a view of the world as it was, but how it was perceived and presented to others. Collectors and enthusiasts continue to celebrate linen postcards for their historical, artistic, and cultural value.

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